Closing is the goal of every sale.
But the real question is: when?
As illustrated above, knowing when to close can turn a simple transaction into a successful partnership.
A few months ago, a manager shared his frustration with me:
“My team knows the theory. But in meetings, some close too quickly, others never dare. As a result, sales are stagnating.”
So I advised him to use SalesTest to assess each person’s skills in detail.
Not on the basis of feelings, but on precise criteria:
develop the ability to discover customer needs,
argue effectively,
deal with objections (often signals to buy!),
and above all… closing the deal at the right time, with the right type of customer.
The results were revealing.
Those who struggled to close were often excellent in the previous stages. But they couldn’t read the customer’s weak signals, or adapt their approach to his or her behavioral style.
🔍 This is where SalesTest’s strength came into play.
The tool doesn’t give a general “salesperson” rating, it breaks down selling into concrete skills and measures the ability to adapt to others.
Because customers have their own motivations, their own pace… and their own “moment” to say yes.
✅ After training focused on closing and behavioral adaptation, the change was immediate:
more sales closed, fewer unnecessary follow-ups, more confidence.
👉 A good salesperson knows how to close. An excellent salesperson knows when.
Have you noticed this in your team too? Then SalesTest can help.
#Sales #SalesTest #Conclusion #SoftSkills #SalesPerformance #SalesTraining #SalesDevelopment #BehavioralIntelligence #VersusTalentProfile